Labeling In The Food and Beverage Industry

How Can The Food and Beverage Industry Transform Labeling To Accelerate Growth?

The increasing demand of food and beverage will need better labeling!

Accurate labeling of food and beverage products is now more important than ever before due to increasingly stringent compliance rules and rising consumer demands for more information. There are several reasons for this.

The Case for Accurate Labeling

For example, allergies are endemic and on the rise with no end in sight. Thus, responsible food and beverage companies owe it to their customers to accurately disclose allergens to mitigate the risk of allergic reactions. Accurate labels are thus paramount for food safety.

Consumers and governments expect food and beverage companies to use accurate labeling for full disclosure. This will empower companies to provide complete product information and maintain full transparency.

Labeling Opportunities and Advantages

Food and beverage companies should see this as a remarkable opportunity to accelerate growth. By complying with government regulations and consumer demand, brands can win trust, demonstrate the highest ethical standards and manifest full corporate responsibility. Hence, digital transformation in labeling is an excellent opportunity to bolster branding, increase market share and boost sales.

Digitally transforming labeling will empower companies to create labels that comply with government regulations and fulfill consumer demand. Such digital transformation will enable companies to garner the myriad benefits of better labeling through comprehensive label management.

Digitally Transforming Labeling

Digitally transforming labeling will help food and beverage companies to remain on the right side of the law. It will mitigate the risk of recalls, fines, government investigations, production delays, lost earnings and above all, consumer mistrust.

A robust digital labeling management system will provide several more benefits including faster time to market, higher productivity and increased operational efficiency. A strong labeling system can also reduce labeling costs and remove inefficiencies.
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Benefits of Labeling Management System
A good labeling management system can streamline labeling design and printing. It can also empower companies to scale up their label printing capacity to match increased production. Even when adding more and more products to their product range, brands can use the labeling management system to quickly design new labels. Sophisticated systems allow brands to create new labels just by effecting simple changes to existing templates and label designs. This way, the labeling process can keep up with an increasingly diverse product range.

In such cases, the key benefit of the labeling management system is that they empower companies to craft new labels and boost label printing capacity without extensive IT upgrades and investment. Brands can thus remain within their IT budget and avoid having to hire programmers for creating custom label software.

Brands can rely on user-friendly label management systems that are easy to understand and use. This will reduce training time and the need for high computer expertise.

The right label management system can help to improve productivity, save time and reduce effort for labeling activities.

Label management systems can also reduce the chances of human error and make it easier to trace the source of the few errors that do arise.

Thus, digital transformation of the labeling process can help companies to streamline their operations and realize the numerous benefits outlined above of better labeling.

MIDCOM has been helping food and beverage companies since 1982. Talk to one of our Specialists about products that can help your labeling processes today at (800) 643-2664.

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